What We Do

What We Do 2017-01-11T21:59:33+00:00

Mars Research Areas of Expertise

Successful qualitative research techniques begin with understanding the specifications of our clients. Our professionally trained in-house staff can tackle the most difficult recruiting assignments in a timely and cost effective manner utilizing client supplied sample, our computerized database, location intercepts or random calling. Mars Research has an extensive field department that offers our clients the opportunity to conduct mystery shops, store audits, and exit interviews on a local, regional and/or national level Quantitative research studies are implemented with a team approach. This gives us the ability to complete projects on schedule and within budget. Every interviewer is thoroughly trained, briefed, supervised and monitored to ensure accurate and valid data collection. Our research provides reliable and concise data on consumers, professionals and businesses, as well as a full range of special target audiences, including seniors, physicians and baby boomers.

Meeting Our Clients Needs

For over 30 years meeting and exceeding our clients needs has always been our objective at Mars Research. As our clients needs evolve so do we.

Recruiting Service

Recruiting Service

Our team of experts can design comprehensive research plans in a timely, cost effective manner utilizing client supplied sample, our computerized database, online communities, or random calling. Mars is committed to providing reliable and concise data on consumers, professionals and businesses, as well as a full range of special target audiences, including Hispanics, seniors and children.

Touch Screen Survey Software

Touch Screen Survey Software

Mars Research Consumer Touch Software can be utilized on any Windows based PC or tablet with a touch screen monitor. Our software is user friendly with a graphical interface and easy response selection. In addition to the standard question types our system supports advanced questions such as constant sum and ranking.  Tests can take place locally or remotely with any type of internet connection.

Usability Testing Lab

Usability Testing Lab

Accompanied by a full-time technician, MobiLAB™ is a usability testing lab that allows clients to clearly observe and evaluate the testing on any type of interactive product including: websites, interactive software, hand-held devices, paper prototypes, ATMs, kiosks, automated voice response systems and more.

FocusGroup Video Streaming

FocusGroup Video Streaming

At Mars Research we offer the Focus Vision video streaming service, the world leader in live video transmission of focus groups. Through the use of this technology, our clients can view live video transmission of Focus Groups over the internet, increase team and management participation and accelerate project timetables. Avoid the time, cost, and inconvenience of travel with unlimited number of viewers and interactive chat capabilities.

Project Relevant Experienced Professionals

Mars Research approaches each project by assembling a team of professionals with relevant experience.
When you work with Mars Research you work directly with senior researchers who are hands-on.  Our senior team members average over 20 years of research and business experience. They are supported by a network of trusted team members who come on to projects as needed, resulting in the right people at the right time and at the right price.

Why Choose Us

      • Actionable Insights
      • Quality Recruiting
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What Client’s Say

The passion at Mars Research for achieving excellence is evident in every phase of their support. Whether they are conducting a difficult search for focus group participants, structuring the methodology to hit the goal, or handling event logistics, they focus on getting the job right and delivering what their clients need. I have relied on them now for multiple assignments and they have never let me down.

Terry, Strategies Now, Inc
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