Mars Research is dedicated to providing quality Market Research Services in a responsible and professional manner
With over 35 years of service, Mars Research continues to be one of the most trusted data collection companies in South Florida. Our main objective is to find effective solutions for your Marketing Research needs – at Mars Research one size does not fit all.
Our Research Process Produces Results
RESEARCH OBJECTIVES
Identify and define marketing opportunities and problems.
DESIGN METHODOLOGY
Generate, refine + evaluate marketing actions.
DATA COLLECTION
Reliable samples screened by experienced recruiters.
ANALYZE & INTERPRET
Unbiased, secure + confidential research solutions.
REPORT FINDINGS
Actionable insights = educated decision-making.
At Mars Research we strive to offer a customized product.
Successful research techniques begin with understanding the specifications of our clients. Our research provides reliable and concise data on consumers, professionals and businesses, as well as a full range of special target audiences. Committed to identifying market opportunities, next steps and pitfalls that impact your marketing and business strategies, our team of experts offer reliable insights that drive valuable return on investment. Mars Research offers a range of services that span across all aspects of the research process.
CREATIVITY LEADS TO INNOVATION
Our specialty is your success. Market research is driven by data and research analytics. Technology today provides access to unsurmountable amounts of data and unprecedented software solutions giving us the ability to collect and process information without even having to make adjustments to our processes. While this has ignited a revolution of enlightened decision-makers, if you don’t know where to look, what to collect or how to analyze the plethora of data, it is simply information. Information is powerful, but actionable insights guided by educated decisions translate into success. Mars Research is driven by asking the right questions, to the right people, at the right time, using the right method.
We specialize in survey design, data collection, recruitment, statistical analysis and reporting – offering services that span all levels of market research from conducting on-line focus groups to recruiting and hosting traditional focus groups at our state-of-the-art facility.
Mars Research #1 Marketing Research Services
Focus Group Facilities
Located in Fort Lauderdale, FloridaFocus Group Facilities
Our upscale Ft. Lauderdale Focus Group facility offers a large conference room, spacious client viewing, video steaming and a professional team of recruiters that can tackle any project
Sensory Research
Sensory Research
Mars Research conducts sensory evaluation for a wide range of clients. Testing completed at our CLT Testing facility or respondents can be directly recruited to a client’s location.
Usability Studies
Usability Studies
Our state of the art usability testing lab that allows clients to clearly observe and evaluate the testing on any type of interactive product including: websites, interactive software, hand-held devices, paper prototypes, ATMs, kiosks, automated voice response systems and more.Online Research
Online Research
Collecting data online via phones, tablets or computers is a fast and effective wat to capture consumer insights as well as immediate feedback following a user’s experience or transaction.
Multicultural Ethnic Studies
Multicultural Ethnic Studies
Companies must know their consumers are figure out the best way to reach them. Our Ethnic Research pinpoints certain groups based on their race, national origin or distinctive cultural patterns.
Analytics and Reporting
Analytics and Reporting
Mars Research does not simply summarize statistical findings, we make insights accessible and actionable. We ensure data is accessible and easy to understand by using charts, graphs, infographics and dashboards to convey data heavy information.
