At Mars Research we strive to offer a customized product.
Successful research techniques begin with understanding the specifications of our clients. Our research provides reliable and concise data on consumers, professionals and businesses, as well as a full range of special target audiences. Committed to identifying market opportunities, next steps and pitfalls that impact your marketing and business strategies, our team of experts offer reliable insights that drive valuable return on investment. Mars Research offers a range of services that span across all aspects of the research process.
CREATIVITY LEADS TO INNOVATION
Mars Research offers a comprehensive range of services that encompass all aspects of the research process. Through the systematic and objective identification, collection, analysis, dissemination and use of information we identify opportunities that may impact your marketing and business strategies based on reliable insights that drive valuable return on investment.
We offer custom solutions for all of your qualitative and quantitative research needs including custom research design, data collection, recruitment, statistical analysis and reporting. Mars Research works closely with clients to plan each project, design the research, analyze the findings and present a report that draws concrete conclusions and makes actionable recommendations. Mars analysis is designed to go beyond basic description and is used to bring new products to market, position advertising and measure its effectiveness, create new customer development strategies and build customer loyalty.
MARS Listens: Conducting qualitative research with the goal of understand customer’s attitudes and beliefs using in-depth interviews, focus groups and usability labs.
MARS Explores: Solutions for new innovations, product modifications, advertising and marketing campaigns and concept testing both onsite or in the field.
MARS Explains: Surveying consumers or businesses to compile demographic data on target markets, gauge customer satisfaction or investigate market segmentation.