Mars Research Areas of Expertise
Successful Market Research techniques begin with understanding the specifications of our clients. Our professionally trained in-house staff can tackle the most difficult recruiting assignments in a timely and cost effective manner utilizing client supplied sample, our computerized database, location intercepts or random calling. Mars Research has an extensive field department that offers our clients the opportunity to conduct mystery shops, store audits, and exit interviews on a local, regional and/or national level Quantitative research studies are implemented with a team approach. This gives us the ability to complete projects on schedule and within budget. Every interviewer is thoroughly trained, briefed, supervised and monitored to ensure accurate and valid data collection. Our research provides reliable and concise data on consumers, professionals and businesses, as well as a full range of special target audiences, including seniors, physicians and baby boomers.
Meeting Our Clients Needs
For over 35 years meeting and exceeding our clients needs has always been our objective at Mars Research. As our clients needs evolve so do we.
Recruiting Service
Recruiting Service
Our team of experts can design comprehensive research plans in a timely, cost effective manner utilizing client supplied sample, our computerized database, online communities, or random calling. Mars is committed to providing reliable and concise data on consumers, professionals and businesses, as well as a full range of special target audiences, including Hispanics, seniors and children.
Touch Screen Survey Software
Touch Screen Survey Software
Mars Research Consumer Touch Software can be utilized on any Windows based PC or tablet with a touch screen monitor. Our software is user friendly with a graphical interface and easy response selection. In addition to the standard question types our system supports advanced questions such as constant sum and ranking. Tests can take place locally or remotely with any type of internet connection.
Usability Testing Lab
Usability Testing Lab
Our custom designed usability lab allows clients to clearly observe and evaluate the testing on any type of interactive product including: websites, interactive software, hand-held devices, paper prototypes and more.
FocusGroup Video Streaming
FocusGroup Video Streaming
At Mars Research we offer the Focus Vision video streaming of focus groups, IDI’s and usability sessions. Through the use of this technology, our clients can view live video transmission of Focus Groups over the internet.
Project Relevant Experienced Professionals
Mars Research approaches each project by assembling a team of professionals with relevant experience.
When you work with Mars Research you work directly with senior researchers who are hands-on. Our senior team members average over 20 years of research and business experience. They are supported by a network of trusted team members who come on to projects as needed, resulting in the right people at the right time and at the right price.
Research design lays out the methods and procedures Mars Research will employ to address the research objective. Structuring a well-designed research plan will guide decisions-makers in to accomplishment of their company’s overarching business goals.
There are two methods of research, objective and subjective. Objective, or quantitative, research relies on facts while subjective, or qualitative research, relies on interpretation and observation. Research can also be categorized into three formats: exploratory, descriptive and causal. While an exploratory study helps to establish what you are selling, a descriptive study will help identify to whom you are selling it. If exploratory is the what and descriptive is the who, causal research is the why – it provides answers as to why events, results or relationship occur.
Quantitative Research Capabilities
We offer an extensive range of study designs for developing new products or services, determining market sizing, market structure and segmentation, brand research, customer satisfaction and loyalty, positioning, business-to-business research, etc. We conduct these studies using an expansive spectrum of methodologies including Internet, telephone, social media and CLT studies.
* Mars Research uses a variety of quantitative techniques to understand the motivations, attitudes, and emotions that drive behavior.
* Our quantitative results address the underlying business issues and are solution oriented.
* We develop study and sample designs that focus on “the right” audience and actionable insights.
* Our unique web-assisted telephone techniques combines the strengths of telephone and online research.
Quantitative Studies are useful for:
* Taste Test
* New product/service development
* Positioning
* Corporate/brand equity
* Customer Satisfaction
* Awareness and usage
* Attitudinal assessment
* Competitive research
* Segmentation
* Concept development/testing
* Tracking studies
* Pricing and purchase intent
* Advertising – concept design, package testing
* Employee surveys
* Corporate communications
* Destination research
We use focus groups, in-depth interviews, observation, etc. to uncover the motivations, attitudes, and emotions that drive behavior. Our qualitative results are action-oriented – clients can use them to provide direction to develop strategy and tactics. We design our qualitative studies and analyses to integrate easily with quantitative studies. We have assembled a team of senior level, highly skilled professionals who conduct our executive interviews.
Qualitative Methodologies
* Focus groups
* In-depth interviews
* Observation
* Ethnography and more
Qualitative Studies are useful for:
* New product/service development
* Customer satisfaction
* Awareness and usage
* Concept development
* Attitudinal assessment
* Advertising effectiveness
* Behavioral motivation
Qualitative Techniques include:
* Projective (brand imagery & image association)
* Free association
* Role playing
* Guided retrospection
* Layout design